INSIGHTS
WHAT WORKS.
WHAT'S CHANGING.
Practical notes on web design, SEO, paid advertising and AI automation — written for business owners, not engineers.
SEO & Marketing
GEO.
October 2026 · 7 min read
What Is GEO in SEO? How Generative Engine Optimisation Changes the Way Businesses Get Found
Google's AI Overviews and ChatGPT are answering questions before users ever click a link. Here's what generative engine optimisation actually means — and what to do about it.
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AI Automation
October 2026 · 8 min read
AI Automation for Small Businesses: What's Actually Worth Building in 2026
Every software vendor is selling AI. Most of it isn't worth the subscription. A clear-eyed look at which automations actually save time.
Read article → Web Design October 2026 · 9 min readWordPress vs Webflow vs Shopify: Which Platform Is Right for Your Business?
The platform you build on shapes everything that follows. Here's how the three most common choices actually compare.
Read article → Web Design October 2026 · 6 min read5 Web Design Mistakes That Are Costing You Leads
Most websites that underperform aren't ugly — they're unclear. Five common mistakes that quietly kill conversion rates.
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