Expertise, made visible.
Clear practice pages and substantive attorney profiles, with content your team can stand behind.
Legal & Law Firms
Your reputation.
Represented online.
Distinctive websites, focused marketing and organised intake for law firms. Make your expertise clear before the first conversation.
See the experience ↓Clear expertise.Relevant visibility.Considered intake.
Confidence starts
with clarity.
Explore a practice area, meet the team and follow an enquiry into an organised intake desk.
Alder Legal
Business & commercial
Clarity for your next business decision.
Advice for businesses, founders and the people behind them. Explore our commercial practice and meet the team.
Contracts, transactions & business adviceMeet the team ↗
The people behind the practice
Expertise you can
get to know.
Illustrative profile
Practice lead
Business & commercial
Biography, areas of focus and a clear route to contact the team.
New enquiry
Let’s find the
right next step.
- Practice area
- Business & commercial
- Contact details
- Illustrative contact supplied
- Interest
- Initial consultation
Simulation only. No enquiry is sent.
Alder Legal is a fictional firm. All screens are local demonstrations.
The right search.
A relevant next step.
Align your message with what someone needs. Connect organic visibility and paid campaigns to the right practice page.
Search preview
commercial law firm near me
Sponsored
Alder LegalIllustrative law firm
Business & commercial · Alder Legal
Understand our expertise, meet the team and start a conversation.
Practice areasOur peopleContact
Every click needs a destination.
Search intent.
Practice expertise.
One clear route.
Searchcommercial law firm near me
DestinationBusiness & commercial
Next stepConsultation enquiry
Focused targeting and agreed measurement.
No invented rankings or performance claims.
Built around
your practice.
For sole practitioners, specialist firms and multi-location teams. A connected scope shaped around your goals.
Law firm websites
Practice area pages, attorney profiles and a clear consultation route. Designed to communicate expertise, work on every screen and make your firm easy to navigate.
- Practice area pages
- Attorney profiles
- Consultation journeys
Legal SEO
Local search foundations and useful practice-specific content. Connect relevant searches to pages that answer the right questions and help visitors take the next step.
- Local visibility
- Content structure
- Technical SEO
Paid advertising
Focused campaigns and dedicated landing pages, with search intent, geographic relevance and agreed conversion tracking considered together.
- Google Ads
- Landing pages
- Enquiry measurement
Intake automation
Consultation requests, intake routing and follow-up workflows around your existing tools. Preserve context and keep conflict checks, acceptance and legal judgement with your team.
- Intake forms
- Team routing
- Follow-up workflows
Credibility in the details.
Useful enquiries.
A considered route from relevant search to consultation, with the context preserved.
People at the decision.
Organised intake supports the team. Legal judgement, conflict checks and acceptance stay with people.
Digital marketing for legal & law firms
Legal clients search for attorneys online when they need help — often in high-stress moments. A law firm's website needs to communicate expertise, build trust quickly and make it easy to take the next step. Local SEO and paid search put you in front of people actively searching for your practice area.
Common challenges we solve
Not ranking for practice area searches
Potential clients searching "[practice area] attorney [city]" aren't finding your firm.
Website doesn't build trust
Outdated design, sparse content or no attorney bios undermine confidence before first contact.
No intake automation
Consultations are booked via phone tag — no online booking or intake form workflow.
High competition in paid search
Legal keywords are expensive — campaigns need expert management to deliver qualified leads at a viable CPA.
What we deliver
Law Firm Web DesignProfessional websites that communicate expertise, feature attorney bios and make intake easy.
Legal SEOPractice area pages, local SEO and long-form legal content that ranks for high-intent searches.
Paid AdvertisingGoogle Ads targeting high-intent legal searches with conversion-optimised landing pages.
Intake AutomationOnline consultation booking, client intake forms and automated follow-up sequences.
Before we
get started.
Can you work with our current website and practice software?
Yes. We review the website and the access or integrations your systems support before agreeing what to improve or connect.
Can you support multiple practice areas and locations?
Yes. We structure practice, attorney and location content around the way people find and evaluate your firm.
Will automation decide which clients we accept?
Your team keeps those decisions. The workflow can organise enquiries and prepare context, with conflict checks, acceptance and legal advice remaining with authorised people.
Do you guarantee rankings or enquiry volume?
No. We establish a baseline, improve the experience and measure agreed outcomes. Search positions and enquiry volume depend on multiple factors.
How are advertising and confidential information handled?
Content, advertising requirements, data handling and access are agreed with your firm before launch. This preview has no live advertising, case intake or confidential client data.