Set the foundation.
Review your use case, account, number and onboarding requirements.
WhatsApp Business API
Better conversations.
Connected business.
Put WhatsApp to work across customer updates, support and enquiry intake. We connect the official Business Platform to the tools and people behind your business.
Explore the conversation ↓Transactional deliveryDomain authenticationDelivery analytics
One message.
A useful next step.
A considered message, a natural reply and a clear handoff. Explore three ways the platform can support your business.
Keep the conversation.
Carry the context.
A shared inbox and connected tools give people a useful place to step in. Automation supports the handoff.
Prepared context
A conversation with a next step.
- Interest
- New project enquiry
- Source
- WhatsApp conversation
- Next action
- Team review
Context attached.Ready for the team.
Messaging starts
with the foundations.
Account setup, useful message design and the right integration. The scope follows your business and your tools.
Email Delivery PlatformOfficial platform setup
Plan the account, business number and integration route around your existing setup. We support onboarding and the required configuration; eligibility and reviews remain with Meta.
Templates & customer replies
Prepare useful templates, organise their categories and support the review process. Build reply flows around the customer service window and your business requirements.
Shared team inbox
Give your team a place to handle conversations, assign ownership and carry context into the next response. Inbox features depend on the solution selected.
CRM & webhook integration
Connect supported CRM and operational tools. Map relevant events, contact context and follow-up tasks, with clear access and ownership.
Interactive customer journeys
Use supported reply buttons, lists and media to make the next step easier. Plan the conversation and when it should hand over to a person.
Privacy & operational controls
Agree consent handling, access, retention and escalation. Build around WhatsApp policies, the selected tools and your organisation’s requirements.
Different businesses.
Useful conversations.
Design the journey around the people you serve and the work your team needs to do.
Order confirmations, shipment updates and a straightforward route to product support.
A considered route
to going live.
Connect the workflow.
Prepare messages, integrations and the handoff your team needs.
Test, then launch.
Validate the flow, check access and agree ownership before activation.
What is Email API & SMTP?
A transactional email API is a cloud-based service that allows applications to send individual, triggered emails programmatically — such as a purchase receipt when an order is placed, a reset link when a password is forgotten, or an alert when a threshold is crossed. Unlike bulk marketing email, transactional email is one-to-one, time-sensitive and expected by the recipient, which means inbox placement rates are typically high when the sending infrastructure is set up correctly.
What you get
REST API & SMTP Relay
Send via REST API for custom apps or SMTP relay for existing systems with no code changes.
Domain Authentication
SPF, DKIM and DMARC configuration ensures your emails are authenticated and trusted.
Real-Time Analytics
Track delivery, opens, clicks, bounces and spam reports for every send.
Template Engine
Build reusable HTML email templates with variable substitution for personalisation.
Bounce & Complaint Handling
Automatic suppression of hard bounces and spam complaints to protect sender reputation.
Dedicated IP Option
Dedicated sending IP for high-volume senders who need maximum inbox placement control.
How businesses use it
SaaS ApplicationsUser signup confirmation, password reset, usage reports and account alerts.
E-commerceOrder confirmation, dispatch notification, return confirmation and review requests.
Finance & FintechTransaction receipts, account statements, fraud alerts and KYC document requests.
Healthcare PlatformsAppointment confirmations, patient portal invites and test result notifications.
How to get started
01
Set Up Domain
Authenticate your sending domain with SPF, DKIM and DMARC — we walk you through it.
02
Integrate the API
Add the REST API or SMTP settings to your app — takes under 30 minutes.
03
Monitor & Optimise
Use the dashboard to track delivery rates and act on any reputation signals.
Clear answers.
Before we connect.
How is the API different from the WhatsApp Business app?
The Business Platform provides APIs for integrations and scaled messaging workflows. A shared inbox, automation and CRM connections are built or provided through the selected solution.
Do we need templates for every reply?
Replies to a user message can be sent without a template within the 24-hour customer service window. Outside that window, the Platform requires approved message templates. Recipient permission and other policy requirements still apply.
Is a verification badge included?
No. Business verification and verification badges are separate processes. Any badge or account eligibility is controlled by Meta and is not guaranteed by this service.
Can you connect our CRM or existing inbox?
We review supported APIs, account features and available access. The integration scope is agreed around the tools your team uses.
What does it cost?
Pricing depends on the implementation, selected provider or software, usage and applicable Meta charges. We scope these for your setup; no fixed platform price is claimed in this preview.
Will this demonstration send a WhatsApp message?
No. The message workspace, inbox and enquiry form are local previews. Live sending requires a configured account, the appropriate permissions and an agreed implementation.