Set the foundation.
Review your use case, account, number and onboarding requirements.
WhatsApp Business API
Better conversations.
Connected business.
Put WhatsApp to work across customer updates, support and enquiry intake. We connect the official Business Platform to the tools and people behind your business.
Explore the conversation ↓Customer updatesTwo-way supportConnected workflows
One message.
A useful next step.
A considered message, a natural reply and a clear handoff. Explore three ways the platform can support your business.
Keep the conversation.
Carry the context.
A shared inbox and connected tools give people a useful place to step in. Automation supports the handoff.
Prepared context
A conversation with a next step.
- Interest
- New project enquiry
- Source
- WhatsApp conversation
- Next action
- Team review
Context attached.Ready for the team.
Messaging starts
with the foundations.
Account setup, useful message design and the right integration. The scope follows your business and your tools.
WhatsApp Business PlatformOfficial platform setup
Plan the account, business number and integration route around your existing setup. We support onboarding and the required configuration; eligibility and reviews remain with Meta.
Templates & customer replies
Prepare useful templates, organise their categories and support the review process. Build reply flows around the customer service window and your business requirements.
Shared team inbox
Give your team a place to handle conversations, assign ownership and carry context into the next response. Inbox features depend on the solution selected.
CRM & webhook integration
Connect supported CRM and operational tools. Map relevant events, contact context and follow-up tasks, with clear access and ownership.
Interactive customer journeys
Use supported reply buttons, lists and media to make the next step easier. Plan the conversation and when it should hand over to a person.
Privacy & operational controls
Agree consent handling, access, retention and escalation. Build around WhatsApp policies, the selected tools and your organisation’s requirements.
Different businesses.
Useful conversations.
Design the journey around the people you serve and the work your team needs to do.
Order confirmations, shipment updates and a straightforward route to product support.
A considered route
to going live.
Connect the workflow.
Prepare messages, integrations and the handoff your team needs.
Test, then launch.
Validate the flow, check access and agree ownership before activation.
What is WhatsApp Business API?
The WhatsApp Business API is the official enterprise-grade integration that allows businesses to programmatically send and receive WhatsApp messages at scale. Unlike the WhatsApp Business app (designed for small teams), the API connects directly to your CRM, automation platform or custom application. Messages appear from a verified business profile with a green tick, ensuring customers know they are talking to the real business.
What you get
Official Meta-Partner Access
Connect through a verified BSP for compliant API access and green tick verification.
Template Message Library
Pre-approved message templates for notifications, alerts and reminders that bypass the 24-hour session window.
Session & Template Messaging
Reply freely within the 24-hour customer service window; use templates for outbound notifications.
Multi-Agent Shared Inbox
Route incoming WhatsApp messages to multiple team members with assignment and tagging.
CRM & Webhook Integration
Connect to HubSpot, Salesforce, Zoho or any system via webhook and REST API.
End-to-End Encryption
All messages are encrypted by WhatsApp's protocol — enterprise-grade data security.
How businesses use it
E-commerceOrder confirmations, shipping updates and delivery notifications on WhatsApp.
HealthcareAppointment reminders, test result ready alerts and post-visit follow-ups.
EducationAdmission status updates, fee payment links and campus announcements.
SaaS & TechOnboarding sequences, usage alerts and renewal reminders via WhatsApp.
How to get started
01
Apply & Verify
Submit your business details for Meta verification — we manage the approval process.
02
Connect Your System
Integrate the API with your CRM, automation tool or website via webhook.
03
Start Messaging
Send approved templates for outbound and manage replies in the shared inbox.
Clear answers.
Before we connect.
How is the API different from the WhatsApp Business app?
The Business Platform provides APIs for integrations and scaled messaging workflows. A shared inbox, automation and CRM connections are built or provided through the selected solution.
Do we need templates for every reply?
Replies to a user message can be sent without a template within the 24-hour customer service window. Outside that window, the Platform requires approved message templates. Recipient permission and other policy requirements still apply.
Is a verification badge included?
No. Business verification and verification badges are separate processes. Any badge or account eligibility is controlled by Meta and is not guaranteed by this service.
Can you connect our CRM or existing inbox?
We review supported APIs, account features and available access. The integration scope is agreed around the tools your team uses.
What does it cost?
Pricing depends on the implementation, selected provider or software, usage and applicable Meta charges. We scope these for your setup; no fixed platform price is claimed in this preview.
Will this demonstration send a WhatsApp message?
No. The message workspace, inbox and enquiry form are local previews. Live sending requires a configured account, the appropriate permissions and an agreed implementation.