Set the foundation.
Review your use case, account, number and onboarding requirements.
WhatsApp Business API
Better conversations.
Connected business.
Put WhatsApp to work across customer updates, support and enquiry intake. We connect the official Business Platform to the tools and people behind your business.
Explore the conversation ↓Inbound repliesKeyword routingShared inbox
One message.
A useful next step.
A considered message, a natural reply and a clear handoff. Explore three ways the platform can support your business.
Keep the conversation.
Carry the context.
A shared inbox and connected tools give people a useful place to step in. Automation supports the handoff.
Prepared context
A conversation with a next step.
- Interest
- New project enquiry
- Source
- WhatsApp conversation
- Next action
- Team review
Context attached.Ready for the team.
Messaging starts
with the foundations.
Account setup, useful message design and the right integration. The scope follows your business and your tools.
SMS Messaging Platform
Official platform setup
Plan the account, business number and integration route around your existing setup. We support onboarding and the required configuration; eligibility and reviews remain with Meta.
Templates & customer replies
Prepare useful templates, organise their categories and support the review process. Build reply flows around the customer service window and your business requirements.
Shared team inbox
Give your team a place to handle conversations, assign ownership and carry context into the next response. Inbox features depend on the solution selected.
CRM & webhook integration
Connect supported CRM and operational tools. Map relevant events, contact context and follow-up tasks, with clear access and ownership.
Interactive customer journeys
Use supported reply buttons, lists and media to make the next step easier. Plan the conversation and when it should hand over to a person.
Privacy & operational controls
Agree consent handling, access, retention and escalation. Build around WhatsApp policies, the selected tools and your organisation’s requirements.
Different businesses.
Useful conversations.
Design the journey around the people you serve and the work your team needs to do.
Order confirmations, shipment updates and a straightforward route to product support.
A considered route
to going live.
Connect the workflow.
Prepare messages, integrations and the handoff your team needs.
Test, then launch.
Validate the flow, check access and agree ownership before activation.
What is 2-Way SMS?
Two-way SMS is a bidirectional messaging service where businesses can both send and receive text messages using a dedicated number — either a long code (a standard 10-digit number) or a short code (a 5–6 digit number for high-volume use). Unlike one-way bulk SMS, two-way SMS enables real conversations: customers can reply, opt in, ask questions, or confirm appointments directly via text.
What you get
Dedicated Long Codes
Personalised 10-digit numbers for 1-to-1 customer conversations and local presence.
High-Volume Short Codes
5-6 digit numbers for mass campaigns, voting, competitions and opt-in collection.
Inbound Message Webhooks
Receive inbound replies via webhook and process them in your CRM or workflow.
Keyword Auto-Responses
Set automated replies triggered by specific keywords (STOP, HELP, YES, INFO).
Conversation Threading
All messages per number are threaded for a clean conversation view.
Opt-In/Out Management
Automatic STOP handling and opt-out list management for compliance.
How businesses use it
Appointment BookingPatients or clients confirm, cancel or reschedule appointments by replying to a text.
Surveys & FeedbackPost-service surveys that customers complete via text reply — higher completion rates than email.
Lead QualificationProspects reply to an initial message and are routed based on their response.
Delivery ConfirmationCustomers confirm receipt, report issues or request re-delivery by text.
How to get started
01
Get Your Number
Choose a long code for conversational use or apply for a short code for campaigns.
02
Set Routing
Configure webhook URLs to receive inbound messages in your system.
03
Start Conversations
Begin sending from the number and receive replies in real time.
Clear answers.
Before we connect.
How is the API different from the WhatsApp Business app?
The Business Platform provides APIs for integrations and scaled messaging workflows. A shared inbox, automation and CRM connections are built or provided through the selected solution.
Do we need templates for every reply?
Replies to a user message can be sent without a template within the 24-hour customer service window. Outside that window, the Platform requires approved message templates. Recipient permission and other policy requirements still apply.
Is a verification badge included?
No. Business verification and verification badges are separate processes. Any badge or account eligibility is controlled by Meta and is not guaranteed by this service.
Can you connect our CRM or existing inbox?
We review supported APIs, account features and available access. The integration scope is agreed around the tools your team uses.
What does it cost?
Pricing depends on the implementation, selected provider or software, usage and applicable Meta charges. We scope these for your setup; no fixed platform price is claimed in this preview.
Will this demonstration send a WhatsApp message?
No. The message workspace, inbox and enquiry form are local previews. Live sending requires a configured account, the appropriate permissions and an agreed implementation.